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Divina Matcha Café Opening in Downtown Chula Vista

Michelin-recognized chef Priscilla Curiel is bringing something fresh to the heart of downtown Chula Vista. Her newest venture, Divina Matcha, is a ceremonial-grade matcha café set to open next to her popular Mujer Divina Coffee & Burritos location. The space once housed her former restaurant, Tuetano Taqueria, which closed in late 2024.

This time, Curiel is trading tacos for matcha, focusing exclusively on handcrafted matcha drinks. Unlike her previous sit-down brunch or coffee ventures, Divina Matcha will be a grab-and-go café that celebrates quality, tradition, and bold flavor.

What You’ll Find at Divina Matcha

Each drink will be made to order using 100% premium ceremonial-grade matcha. Curiel shared on Instagram, “We don’t just mix – we whisk. Our lattes are bold, vibrant, and authentic.”

Freshness is key. There are no shortcuts here, just clean ingredients, proper technique, and matcha prepared the traditional way. While the flavor may be stronger than what you’re used to, that’s intentional. It’s how matcha is meant to taste.

Curiel is also experimenting with a small menu of baked treats. Think fudgy brownies, matcha scones, and soft buns, all made in-house. While she jokes, “I don’t want to cook anymore,” she’s been testing recipes since January to bring the right flavors to life.

Why Matcha Keeps Growing

Matcha is more than a trend; it’s a lifestyle shift. Made by grinding whole green tea leaves into a fine powder, matcha delivers more nutrients and antioxidants than regular green tea.

It’s especially popular for its calm energy. Matcha contains caffeine, but it also includes L-theanine, an amino acid that promotes focus and relaxation. That means you get steady energy without the crash.

As interest in wellness and plant-based options grows, matcha has found a place in lattes, smoothies, baked goods, and even skincare. From cafés to social media, it’s everywhere, and for good reason.

Divina Matcha is taking over the Tuetano location
We were still hoping to see Tuetano Taqueria come back. That birria torta was delicious.

From Birria to Matcha: A Fresh Start

Tuetano Taqueria made Curiel a local favorite, especially for her birria dishes. But after shifting her focus to brunch and catering, the downtown space sat quiet. Now, it’s being reimagined as a cozy, modern café with soft pink and green accents, limited indoor seating, and a couple of outdoor tables for sipping matcha along Third Avenue. We would love to see the hours extended into the evening.

When is Divina Matcha in Chula Vista Opening?

We don’t have an exact date for when they will open, but we will keep you updated. Whether you’re a longtime fan of Chef Curiel or curious about matcha, this new café offers something different – carefully prepared drinks with a focus on quality and tradition.

Divina Matcha is expected to open soon at 216 Third Avenue in Chula Vista. You can follow their brand new Instagram account here. Are you looking forward to a new matcha place in Chula Vista?

Chula Vista Entertainment Complex

Chula Vista is about to shine a little brighter. On the city’s east side, the newly completed Chula Vista Entertainment Complex is drawing attention and stirring excitement across the creative community. Spanning 89,000 square feet, the facility is more than just space; it’s a significant step toward reviving San Diego’s once-thriving film scene by opening new doors for local talent.

Local filmmaker Aaron David Roberts guided us through the Chula Vista Entertainment Complex, describing it as a significant step forward for the city. “We knew they had the right idea and the big-picture thinking,” he said. “This is the kind of long-term investment that brings real opportunities to the talented creatives in San Diego.”

Watch the video we created about this project from April 2024. You can see how far this project has come. You can view this video and all of our other videos on the Chula Vista Living YouTube channel.

From the early 1990s to the mid-2000s, San Diego had a thriving film studio that fostered a strong film and television presence. But for the past 15 years, the region has lacked the infrastructure to support large-scale productions. The Chula Vista Entertainment Complex is designed to change that.

The Chula Vista Entertainment Complex is nearing the opening of phase one of the project. We can’t wait to see the new opportunities it brings to the area.

Set to open next summer, the complex will feature virtual production studios, post-production suites, and coworking spaces tailored for content creators and media professionals. These state-of-the-art facilities aim to attract both local projects and outside production teams.

The projected economic impact is just as impressive. City leaders estimate the Chula Vista Entertainment Complex will generate more than $544 million over the next decade. This includes job creation, increased production spending, and new opportunities for surrounding businesses. Officials believe this number could grow even higher based on demand and facility usage.

Mayor John McCann called the project a milestone moment for Chula Vista, one that signals growth, innovation, and confidence in the local creative economy. As a proud member of this community, I can’t wait to see the stories that will unfold right here in our own backyard. The spotlight is on the Chula Vista Entertainment Complex, and it’s ours to share.

Cruise for the Cause Was A Lot of Fun

What a day! The 23rd Annual Cruise for the Cause at Otay Ranch Town Center was an unforgettable experience. The turnout was incredible, and it was a joy to run into so many of you who follow and support this amazing cause.

I’ve been supporting this event since its early days, and watching it grow year after year is truly special. Huge shoutout to Xavier The XMan from Magic 92.5 for making it all happen. His dedication to the community and the Emilio Nares Foundation, which helps families with children battling cancer get access to critical care and transportation, is nothing short of inspiring.

A big thank you to the sponsors, the car clubs, and everyone who came out to show their love and support.

If you missed it this year, don’t worry. There’s always next time. Be sure to follow me (and Xavier the Xman) on social media so you don’t miss a thing. I’m already counting down to the 24th annual event. Let’s make it even bigger.

Don’t forget about Chula Vista! We have many exciting events coming up, so stay tuned for updates. You can also check our online event calendar for all the fun activities happening this month. I’m looking forward to seeing everyone at the Lemon Festival, which is taking place on Saturday, August 16th!

Chula Vista Events August 2025

Can you believe it’s already August, Chula Vista? We’re at the tail end of the year, and the events are heating up! Here are the top happenings in Chula Vista for August 2025. There are two events I’m looking forward to attending.

First up is the Chula Vista Cruise for the Cause event at the Otay Ranch Town Center on Sunday, August 3rd. I look forward to this event every year. It’s all for a great cause, and if you enjoy admiring amazing cars, be sure to come out!

Another event I’m excited about is the Chula Vista Lemon Festival, taking place on Saturday, August 16th. I have some BIG news coming soon, so stay tuned! This is the perfect summer event, and I hope to see everyone there.

What event are you looking forward to? There are even more events, so make sure to check out our event calendar, where we list all the top happenings. See you out there!

📍Sunday August 3rd Cruise for the Cause 10 AM to 3 PM

📍Tuesday August 5th National Night Out 4 PM to 8 PM

📍Tuesday August 12th & 26th Salsa Under the Stars 4:30 PM to 7:30 PM

📍Saturday August 16th Chula Vista Lemon Festival 11 AM to 6 PM