This week, I had the chance to visit the Chula Vista Walmart parking lot as the Chula Vista Police Department hosted one of their most meaningful traditions of the year. And honestly, seeing the kids’ faces light up was exactly what the holidays are all about.
Instead of handing out tickets, CVPD officers showed up with toys, food, bikes, and big smiles. Santa, reindeer, and plenty of “elves” in uniform turned the parking lot into a full holiday celebration for hundreds of South Bay families.
Chief Roxana Kennedy of the Chula Vista Police Department is always all smiles during the event.
Two Decades of Holiday Giving
This event has been part of the Chula Vista Police Department’s holiday season for more than 20 years. It’s designed to support families who may not have the same resources during the holidays and to remind everyone that the community comes first.
Officers handed out toys and food, and even raffled off bikes, scooters, and skateboards. Watching kids win prizes and immediately show them off to their families was one of those moments that sticks with you. Parents were grateful, kids were excited, and the entire space felt positive and welcoming.
Building Bonds, One Conversation at a Time
What stood out most to me was how intentional the officers were with every interaction. They took time to talk with families, joke with the kids, and make sure everyone felt seen and appreciated. Events like this show the human side of law enforcement and the genuine care CVPD has for the people they serve.
Chula Vista Police Chief Roxana Kennedy shared that connecting with residents is a big part of why this event matters. It’s about trust, visibility, and reminding people that the police department is here to support the community year-round.
Continuing the Holiday Spirit
Due to overwhelming support and donations, CVPD expects to have leftover toys. Officers will keep those toys in their patrol cars so they can continue spreading holiday cheer throughout the community up to Christmas.
Programs like this are a great example of how the Chula Vista Police Department goes above and beyond to connect with residents. It’s not just about safety—it’s about showing up, giving back, and being part of the community.
If you ever needed a reminder of what makes Chula Vista special, this was it. The smiles, the gratitude, and the joy in that parking lot were proof that small moments can make a big difference, especially during the holidays.
Want to learn more about programs like this? Follow the Chula Vista Police Foundation on Instagram to stay updated on the services they offer and how they’re making a difference in our community year-round.
If you’re a fan of Korean BBQ and live in South County, 356 Korean BBQ & Bar in Chula Vista is a spot you’ll definitely want to check out. My daughter and I were invited to visit their newest location, and it turned into one of those meals you keep talking about afterward.
This Chula Vista location marks the fourth 356 Korean BBQ & Bar in the Eastlake area, which really says something about how popular the brand has become. That said, I’d still love to see a Korean BBQ spot like this open up on the west side of Chula Vista one day. There’s clearly demand, and this concept would fit right in.
From the moment we walked in, the atmosphere felt upbeat and welcoming. The space is modern, clean, and built for groups, but it never felt too loud or chaotic. Since we were invited in, we had the chance to try the premium menu options, and everything we tasted was really good. The service stood out right away. The staff was attentive, friendly, and made sure we always had what we needed without hovering.
My favorite was the rib-eye off the premium menu at 356 Korean BBQ & Bar.
As for the food, the selection was impressive. While everything was delicious, my personal favorite was the rib-eye. It had great flavor, cooked beautifully on the grill, and honestly stole the show for me. The rest of the meats, along with the steady flow of banchan, made the whole experience feel complete and well-paced.
Overall, 356 Korean BBQ & Bar brings a fun, high-energy dining experience to Chula Vista. It’s a great place to spend time with family, enjoy quality food, and take your time at the table. If you’re looking for a solid Korean BBQ experience in Eastlake, this spot is absolutely worth the visit. Be sure to follow them on Instagram here.
If you’ve ever bundled up on a December evening to watch floats glide down Third Avenue, you’re part of a tradition that’s been bringing our community together for six decades. The Chula Vista Starlight Parade isn’t just another holiday event—it’s a cherished piece of our city’s identity that has grown from humble beginnings into one of San Diego County’s most beloved celebrations.
I’ve had the privilege of experiencing this parade from multiple perspectives since 2004, when my family and I first attended together. Over the past two decades, I’ve watched this event transform from a small community gathering into a massive deal for Chula Vista. I’ve even had the honor of working the parade as a Chula Vista Police Explorer, where my fellow Explorers and I were responsible for traffic control and public safety, giving me a behind-the-scenes appreciation for the incredible coordination that goes into making this event run smoothly. Now, as Mr. Chula Vista, one of my favorite things is to spread the word and share information about this event every year. It’s personal for me, and I know it’s personal for so many of you, too.
How The Chula Vista Starlight Parade Began
Picture downtown Chula Vista in 1964. The Beatles had just arrived in America, and our city was ready to start a new tradition of its own. That year, the Downtown Merchants Association partnered with the City of Chula Vista and local schools to launch the very first Starlight Yule Parade. About 10,000 neighbors gathered downtown to watch local high school bands march through the streets while Santa Claus made his grand entrance—riding on a firetruck, naturally!
The timing was perfect. The city had just completed new off-street parking lots, making it easier for families to come downtown and celebrate together around the community Christmas tree. What started as a simple hometown Christmas celebration struck a chord with residents, and a tradition was born.
The Chula Vista Starlight Parade is one event I never miss. I love seeing the cars, the bands, and the community come out to celebrate the season. (2024 Chula Vista Living File Photo)
Growing Stronger Year After Year
The parade’s growth tells the story of our community’s deep connection to this event. Within just two years, attendance nearly tripled, with 25,000 to 30,000 people showing up in 1966, even in light rain! By the ninth annual parade, more than 50,000 spectators lined the streets, a number that seemed almost unimaginable back in 1964.
Today, the parade regularly features over 100 participants from local schools, community groups, and organizations. Up to 10 high school marching bands showcase its talents, and elaborate floats have replaced the simple processions of earlier years. The evolution reflects how our city has grown while maintaining the same community spirit that sparked the idea all those years ago.
A Community That Shows Up—Rain or Shine
One of the most impressive things about the Starlight Parade? We don’t let a little weather stop us. The 1966 parade is a perfect example. When light rain threatened to dampen the festivities, organizers didn’t cancel—they added a protective canopy for Santa and kept going. The community responded by showing up anyway, proving that our commitment to this tradition runs deep.
This resilience has been tested repeatedly over the years, and each time, Chula Vista residents have answered with their presence. Whether it’s clear skies or cloudy, the parade represents something bigger than the weather—it’s about coming together as neighbors and celebrating what makes our community special.
Recognition and Participation
Over the decades, local media outlets like the Star-News and The San Diego Union have chronicled the parade’s growth and cultural significance. The event features awards in a dozen different categories, with local community members serving as judges. Groups like Brownie Troop 455 and Castle Park Campfire Girls have earned Best Float trophies, but here’s something special—every participating group receives recognition. It’s not just about winning; it’s about celebrating everyone who helps make the parade magical.
Coming Back Stronger
When the COVID-19 pandemic forced a three-year hiatus, many of us wondered if the parade would ever feel the same. During those years without the parade, the Downtown Chula Vista Association stepped in to keep the holiday spirit alive by holding a small holiday fair with a tree lighting, vendors, and live music. While these events were appreciated, they couldn’t quite fill the void left by the beloved parade.
Residents made their voices heard. Many reached out to local officials, expressing how much they missed the tradition and urging them to bring it back. The community’s message was clear: the Chula Vista Starlight Parade wasn’t just nice to have—it was essential to who we are as a city.
When Mayor John McCann announced in 2023 that the parade would return for its 60th anniversary celebration, the news sent waves of excitement throughout Chula Vista. This wasn’t just an announcement; it was an answer to the community’s calls.
The community response on parade day was nothing short of extraordinary. Residents began saving their spots along the parade route as early as 7 AM—nearly 12 hours before the festivities would begin! The streets were packed with tens of thousands of people who came out to rejoice in the return of this beloved event. The celebration kicked off with a Christmas tree lighting at 5:45 PM, followed by over 100 parade entrants marching through downtown. The Chula Vista Fire Department was there, just like in 1964, connecting past and present in a beautiful full-circle moment.
More Than Just a Parade
Today’s Starlight Parade has become an economic engine for our local businesses. It’s consistently one of the biggest shopping days of the year for downtown, with the holiday market featuring artisanal vendors and nearby shops and restaurants seeing boosted sales. Mayor McCann has emphasized the importance of supporting local businesses during the celebration, reminding us that when we come together for events like this, we’re investing in our own community’s prosperity.
It’s not just about the parade; you will also find live music, kids’ activities, and more before the parade.
A Legacy That’s Ours
From 10,000 curious neighbors in 1964 to tens of thousands today, the Starlight Parade has proven that grassroots traditions can grow into lasting legacies. It’s a testament to what happens when a community decides that something is worth showing up for, year after year.
Mark Your Calendar: December 6th, 2025
This year’s Chula Vista Starlight Parade is happening on Saturday, December 6th at 6 PM, and you won’t want to miss it! Here’s a tip from seasoned parade-goers: arrive early to claim your spot along the parade route. The best viewing areas fill up quickly, and getting there ahead of time means you’ll also have plenty of time to enjoy everything else the evening has to offer.
Bring the whole family for free activities designed especially for kids—it’s a great way to get everyone in the holiday spirit before the main event begins. While you’re waiting for the parade to start, enjoy live music that’ll have you singing along, browse the vendor fair for unique gifts and local crafts, and don’t forget to snap some photos with Santa. These pre-parade festivities are all part of what makes the Starlight Parade such a special community experience.
So this December, when you see those colorful parade banners hanging from streetlights downtown, remember that you’re part of something that’s been six decades in the making. Whether you’re a longtime resident who remembers the early years or you’re experiencing your first Chula Vista Starlight Parade, you’re contributing to a tradition that defines what it means to be part of this great community.
Every December, Chula Vista comes together in a way that shows just how caring and connected our community really is. This year, the Chula Vista Police Foundation and the Chula Vista Police Department are once again gearing up for their annual Holiday Meal and Toy Giveaway — a beloved tradition that continues to grow as more local families face financial challenges during the holiday season.
Making the Holidays Brighter for Over 500 Local Families
On December 16, more than 500 South Bay families who need support will receive a holiday meal voucher for a complete festive feast. For many, this meal means gathering together around a warm, comforting dinner they might not otherwise be able to enjoy.
The celebration doesn’t stop there. Santa will arrive on his sleigh to hand out toys to children 12 and under, and even the Grinch will show up for some fun. These gifts come directly from generous neighbors, local businesses, and community partners who step up each year to make sure every child feels the magic of the holidays.
Last year, I was able to attend the event, and it was so heart-warming to see it. This is what the holidays are all about. (2024 File Photo)
A Look Back: Community Spirit in Action
Last year’s event filled the entire area with excitement as families lined up to meet Santa, volunteers cheered on raffle winners, and kids lit up with joy as they received their toys. Local business owners, community leaders, athletes, and residents came together to support the day, turning it into a true celebration of giving.
Seven Mile Casino continued its tradition of generosity by donating brand-new bicycles for the annual raffle — an event highlight. Their support encourages other businesses to join in with toy donations, sponsorships, and special giveaways.
During the Annual Holiday Meal & Toy Giveaway, Santa had his giant sleigh filled with toys and more. (2024 File Photo)
How You Can Help This Year
This event depends entirely on community generosity, and there are several easy ways to get involved right now.
Donate a New, Unwrapped Toy
Toy collection bins will be placed throughout Chula Vista. Bring a new, unwrapped toy for kids of any age and help fill the sleigh. Every single toy makes a difference.
If donation locations aren’t listed yet, check the CVPD and Chula Vista Police Foundation websites for updated details.
Or mail a check to: Chula Vista Police Foundation
315 Fourth Avenue
Chula Vista, CA 91910
Include “Holiday Meal/Toy Giveaway” in the memo.
Attend the Chamber Holiday Mixer & Toy Drive
Seven Mile Casino will host the Chula Vista Chamber of Commerce Holiday Mixer and Toy Drive on December 5 from 5:30 PM to 7:30 PM at 285 Bay Boulevard.
Entry is simple: bring a new, unwrapped toy valued at $20 to support the cause.
Join the Effort and Make a Real Impact
The holiday season can be difficult for many local families, but as a community, we have the power to make it brighter. Whether you donate a toy, attend the mixer, give online, or encourage your workplace to host a toy drive, your generosity helps create meaningful memories for children and families across the South Bay.
Chula Vista shows up for one another — and this is one of the most rewarding ways to be part of that spirit. Let’s come together and make this year’s Holiday Meal and Toy Giveaway the most heartwarming one yet.
