Southwestern College and Local Artists Collaborate on Stunning Chula Vista Mural
Chula Vista is home to some incredible murals, and the latest addition on Third Avenue brings even more vibrancy to the neighborhood. Located at 460 Third Ave., across from KFC, this new artwork brightens up the small office building that houses cThru Media and State Farm Insurance. The new mural was made possible by a partnership with cThru Media and Southwestern College.
A Community Collaboration
This mural is the result of a collaboration between cThru Media and Southwestern College, designed and painted by local San Diego artist Nick McPherson. The artwork celebrates education, creativity, and community pride—three values deeply connected to Chula Vista.
If you’ve walked or driven down Third Avenue recently, you’ve likely noticed this colorful new addition. On a recent visit to Galu Cafe, I couldn’t help but stop and take a closer look.
Highlighting Southwestern College’s Spirit
The idea for the mural was a joint effort between cThru Media and RobertStemler Media, which manages media buying for Southwestern College. The mural prominently features the college’s Jaguar mascot, painted in the school’s signature burgundy and gold colors. It also includes a QR code, making it easy for passersby to learn more about Southwestern College and its enrollment opportunities.
Southwestern College even created a video about the mural, which you can find on the Southwestern College YouTube Channel.
Supporting Public Art in Chula Vista
This mural marks Southwestern College’s first investment in large-scale public art, and many hope it won’t be the last.
“This mural connects our college’s mission with the community in a meaningful way,” said Jennifer Lewis, dean of the School of Applied Technology and Hospitality Management. “It’s more than just art — it’s a statement about education, opportunity, and our commitment to the region.”
Kevin Kearns, founder and CEO of cThru Media, emphasized the importance of supporting both local education and the community:
“cThru Media has been part of the Chula Vista community for years—we live, work, and build relationships here,” said Kearns. “This mural is a way to support Southwestern College’s mission while adding something visually exciting to the neighborhood.”
A Call for More Murals
Public art projects like this one showcase the strong ties between local businesses and education.
“This project is a great example of what happens when businesses and educators work together,” Kearns said. “The mural is more than just paint on a wall — it represents education, opportunity, and collaboration that benefits everyone in the community.”
This mural is a fantastic addition to Downtown Chula Vista, and hopefully, more businesses will be inspired to commission artwork of their own. Eastlake, for example, could use some colorful murals to brighten up its commercial spaces. I just did a video on the “Cease si Puede” mural on the California Holistic building.
Share Your Favorite Murals
If you’re walking along Third Avenue, be sure to stop by, snap a photo, and admire the newest mural. What’s your favorite mural in Downtown Chula Vista? While the Manny Machado mural on the Vogue Theatre is a fan favorite, many others are worth exploring.
If you take a picture of the new mural, don’t forget to tag Southwestern College and use the hashtag #SWCme to keep the art appreciation going. Let’s continue supporting public art in Chula Vista!
