Otay Ranch Town Center Hispanic Heritage Celebration

Otay Ranch Town Center in Chula Vista will mark Hispanic Heritage Month with its annual Celebration and Family Festival on Tuesday, September 30, from 4 p.m. to 7 p.m. The popular retail and dining destination in eastern Chula Vista is proud to once again host this community celebration filled with live music, cultural performances, and free fun for the whole family, celebrating Hispanic Heritage Month, which runs September 15 to October 15.

“As one of our cornerstone annual events, the Hispanic Heritage Month Celebration is a fantastic opportunity for our neighbors and community to come together and honor the rich traditions and contributions of generations,” said Otay Ranch Town Center General Manager Tim Kilcourse. “Paired with our popular weekly Farmers Market, the event provides countless opportunities to support local businesses, including a large number of locally owned, Hispanic-led vendors,” he added.

The event will feature musical and dance performances, meet-and-greet opportunities with themed characters, a Lotería game with prizes, a fun photo booth, a face painter, and kids’ giveaways tied to Hispanic Heritage Month. For more events taking place at the Otay Ranch Town Center, be sure to visit their calendar here.

First added in 2024, this year’s event brings back “Salsa Under the Stars,” a pop-up Salsa dance celebration and musical performance that will run from 4:30 p.m. to 7:30 p.m., overlapping with many of the event’s elements, offering guests a variety of activities to choose from. Hosted by the Manny Cepeda Orchestra quartet, this free program encourages anyone interested in getting their salsa on with some basic instruction and no partner needed, along with fantastic live music to get your feet moving!