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Chula Vista sign getting a makeover this week

Get ready for a dazzling transformation in the heart of Chula Vista! The iconic Chula Vista sign, or Third Avenue sign as some will call it, is undergoing an exciting makeover. Crews have already kicked off the revitalization project, breathing new life into this cherished symbol of the city’s vibrant spirit. I love to go out and take photos of it, especially at night.

This isn’t just any ordinary facelift – the sign is being outfitted with state-of-the-art LED lights, promising a spectacular display that will illuminate the night sky with a kaleidoscope of colors. Imagine the possibilities during holidays and special occasions when the sign will become a canvas for festive celebrations, drawing crowds to bask in its radiant glory.

Not only will the new lights add a touch of magic to the city’s skyline, but they’ll also be a more cost-effective and environmentally friendly solution, aligning with Chula Vista’s commitment to sustainability.

Mark your calendars because this exciting project is set to reach its grand finale on March 15th, when the revamped “Third Avenue” sign will be unveiled in all its glory. Stay tuned for updates because I’ll be sure to let you know the moment this iconic landmark emerges from its transformation, ready to dazzle and delight the entire community once again.


I have lived in this great community for over 30 years. In that time I have seen so many changes both good and bad. My goal is to promote this city and all of the good that goes on here. There are so many local events, small businesses and community groups making this city even better. You can always find me at the events taking photos. This site is a passion project of mine and I want to use this platform to get the community engaged. Get out and enjoy Chula Vista and make sure to follow me on all the socials for more!