Barbie Truck Dreamhouse Living Tour is back, cruising through the Western U.S. this week; it’s finally rolling into Chula Vista!

The Barbie Truck is a roving boutique filled with exclusive Barbie-themed merchandise like clothing and accessories—though you won’t find dolls or traditional Barbie outfits here. Almost everything is exclusive to the truck, with a few items from last year’s collection available online. If you’re curious, you can check them out on their Facebook event page here.

Every year or so, the Barbie Truck returns with a fresh theme and a brand-new collection. After launching in 2019 and taking a short break, it came back in 2022, and it’s been delighting fans ever since. Last year’s theme, “Malibu Barbie,” was all about vibrant 80s beach vibes, complete with bright colors and the iconic Barbie pink, giving a nod to the “Barbie” movie that hit screens last summer.

This year, it’s all about “Dreamhouse Living”—a throwback to classic Barbie style with the iconic handwritten “B” logo and a chic color palette of light pinks, pastels, and hints of gold and grey. It’s everything you’d expect from Barbie elegance, and I couldn’t wait to get my hands on some of this dreamy merch!

They will be located in the food court area, and just like last year, you will want to get here early to get the primo merchandise. The event starts at 10 AM and wraps up at 7 PM.