Primstor Development Launches Community Survey for Chula Vista Center Revamp
The Chula Vista Center is turning a new page, and this time, the community gets to help write it.
Earlier this year, Primstor Development purchased the Chula Vista Center with a vision to bring life back to one of the city’s most recognized landmarks. Known for its commitment to revitalizing overlooked communities, Primstor has built more than 100 projects across California over the past 30 years. Their goal for Chula Vista is clear: preserve the mall’s family-friendly charm while reimagining it as a gathering space that reflects what residents truly want.
A New Chapter for a Beloved Landmark
Since the ownership change in March, Primstor has shared plans to attract new businesses, host community events, feature local art, and enhance public areas with updated seating and landscaping. But before they make any big moves, they want to hear directly from the people who matter most — Chula Vista residents.
This week, the company launched a community survey campaign asking locals to share their ideas for the center’s future. From favorite stores and restaurants to public spaces and events, no idea is too small. The survey is open until October 31, and participants can fill it out online through a link available on their website.
Fill out the survey now for the Chula Vista Center
Community Voices Leading the Way
The idea of community involvement started months ago when Kurt Bunch, founder of Chula Vista Living, posted a video in March asking residents what they’d love to see at the mall. The video quickly went viral, gathering more than a thousand comments; from requests for a Trader Joe’s to calls for more dining options, live music, and family spaces.
“That video showed how much people care about this mall,” Bunch said. “It’s part of our city’s history, and the response proved that residents want to be part of its comeback.”
Primstor agreed. Seeing the community’s enthusiasm, they partnered with Chula Vista Living to promote the survey and continue gathering ideas.
A Shared Vision for the Future
Residents have already suggested adding open-air markets with local vendors, more outdoor seating, and an area for community performances. The excitement is growing as residents realize their input could help shape a more vibrant, welcoming space for everyone.
“We want to make sure the community feels heard,” a Primstor spokesperson shared. “This mall has been part of Chula Vista’s identity for generations – and we want its next chapter to reflect that legacy.”
As part of the partnership, Chula Vista Living will continue posting videos and updates to spotlight the center’s progress and inspire more locals to get involved.
If you haven’t shared your thoughts yet, now’s your chance. Visit ChulaVistaCenter.com before October 31 to complete the survey and help reimagine the Chula Vista Center – a place built by the community, for the community.
