El Rinconcito Taco Shop: A family owned business I love to support
Chula Vista’s vibrant food scene has just welcomed a new addition with the opening of El Rinconcito Taco Shop. Located at 1655 Brandywine Ave, this family-owned eatery quickly becomes a local favorite, thanks to its delicious menu and the heartwarming story behind its ownership.
They contacted me and invited my wife and me to come out and try them. I love to support local businesses like this, so I was thrilled to give them some much-needed exposure. As soon as we walked in, they were so welcoming. They loved that I was there to eat some food and feature them on my social media accounts.
A Family Legacy Revived
El Rinconcito isn’t just another taco shop; it’s a labor of love. Alex Sr., the new owner, worked at this very location for 14 years under its previous management. When the opportunity arose to take over the business, he saw it as a chance to bring his culinary dreams to life and give the taco shop a full rebrand. The transition wasn’t easy, but with the support of his wife and son, Alex Jr., they’ve breathed new life into this beloved spot, focusing on quality food and top-notch service.
El Rinconcito Taco Shop Offers Welcoming Atmosphere
Step inside El Rinconcito, and you’ll immediately feel the warmth and hospitality that define this family-run business. With indoor and outdoor seating, it’s the perfect place to catch up with friends or relax while watching the game on the TV. Alex Jr.’s cheerful presence at the register enhances the friendly vibe, making every visit feel special. The family’s pride in their business shines through in the way they engage with customers, sharing stories and making everyone feel at home.
Must-Try Menu Items
The menu at El Rinconcito is filled with taco shop favorites, but a few dishes stand out as absolute must-tries. The California burrito is a crowd-pleaser—massive and satisfying, especially when you opt for the version wrapped with spicy hot Cheetos and cheese. My wife and I couldn’t resist the carne asada fries, a generous portion that’s perfect for sharing. Of course, the tacos are not to be missed; each bite reflects Alex Sr.’s passion for cooking. And if you’re in the mood for breakfast, they’ve got you covered with a variety of morning options.
For those looking for a budget-friendly treat, their Taco Tuesday deal offers tacos for just $1.99 each—a great excuse to drop by and indulge.
A Community-Driven Business
What truly sets El Rinconcito apart is its connection to the Chula Vista community. Despite the challenges of rebranding and starting anew, the shop has already garnered positive feedback from locals. Reviews on Yelp highlight the excellent food and friendly service, and after my own visit, I shared my experience on Instagram, where it was met with even more praise. One customer, Ary, shared how the shop went above and beyond by taking her order even as they were closing—a testament to their dedication to customer satisfaction.
Be sure to follow them on Instagram, their official account. They will be posting more of their food and special offers.
Visit El Rinconcito Taco Shop in Chula Vista
If you’re in Chula Vista, make sure to visit El Rinconcito Taco Shop. Open from 8 am to 8 pm Monday through Saturday and 8 am to 6 pm Sunday, this charming spot is ready to serve you delicious meals with a side of genuine hospitality. Supporting local businesses like El Rinconcito helps build a stronger community and allows you to enjoy some of the best tacos in town.
I’ll definitely be back and encourage you to stop by, too. Let’s help this new gem in Chula Vista shine even brighter!
